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Managing Strategic Change and ERP Implementation under Distinctive Learning Styles: Quantitative case of Burberry PLC

Sanjay Kumar Sah and Sumesh Singh Dadwal

MPRA Paper from University Library of Munich, Germany

Abstract: This paper examines the effective strategic change management and Enterprise Resource Planning implementation under distinctive learning styles namely; diverging, converging, assembling, and accommodating learning styles through case of Burberry brand at Bicester Village, Cheshire Oaks, and Chatham Place. Additionally, paper investigates the strategic changes and organizational factors in relation with the ability to adopt change and successful ERP implementation. Total 87 respondents were approached through snowball, purposive, and convenience sampling. Findings revealed that accommodating learning style is the most influential learning style that significant positively affects the ERP implementation process. Interestingly, all learning styles (diverging, converging, assimilating, and accommodating) have statistically significant correlation with organizational change process. Additionally, complexity is the most critical organizational component affecting employees' ability to accept changes.

Keywords: Enterprise Resource Planning; Learning Styles; Organizational Factors; Strategic Change Management (search for similar items in EconPapers)
JEL-codes: C12 C19 D20 D23 D29 M00 M51 M59 (search for similar items in EconPapers)
Date: 2018-01-20, Revised 2018-02-10
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Published in International Journal of Academic Research in Business and Social Sciences 2.8(2018): pp. 188-2014

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