Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India

Sreeramana Aithal, Anil Kumar, Madhushree M and Revathi R

MPRA Paper from University Library of Munich, Germany

Abstract: Many Countries in the globe have adopted private University system as a part of their higher education offering strategy. India, being second in the number of private universities in the World, has given exactly 50 % shares to privately governed Universities (Private & Deemed to be universities together) and remaining 50% are Govt. Funded universities (Central & State Govt. together). Presently in India, there are 264 private universities spread over 22 states. Due to non-availability of any financial support from the state and central governments, private universities are trying to sustain through their only strategy of service differentiation through 21st century curriculum and industry integrated programme design. In this paper, we have studied the business strategies of some of the private universities in India which include Admission Strategies, Growth strategies, Innovative strategies, Research Strategies, Collaboration Strategies, Placement Strategies, and Technology adoption strategies to add competitive values to services provided to the stakeholders The paper also suggests some recommendations based on the observations and intuition to contribute to the business strategies to improve the performance and brand image of private universities.

Keywords: Private universities; Business strategies; Admission strategies; Growth strategies; Research strategies; Collaboration strategies; Placement strategies; Technology adoption strategies. (search for similar items in EconPapers)
JEL-codes: A21 A23 I2 I23 O31 (search for similar items in EconPapers)
Date: 2018-03-03
New Economics Papers: this item is included in nep-cse and nep-edu
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Published in International Journal of Computational Research and Development (IJCRD) 1.3(2018): pp. 77-100

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/85726/1/MPRA_paper_85726.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:85726

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().