The Concept of Cockroach Theory of Sustainable and Scalable Organizational and Individual Growth

Keerthana Raj and Sreeramana Aithal

MPRA Paper from University Library of Munich, Germany

Abstract: The question of survival and sustenance is very critical for every individual or organization. There are various factors that are essential for growth and sustenance of companies. There have been many research studies undertaken to gauge the success factors or to break down the components and study success in detail. Since Prahalad and Hart propounded the need for multinationals to serve the large base of the pyramid markets, which could be done profitably and need not be left only to government and aided agencies, many multinationals across the world have been made significant steps in reaching out to these markets especially in emerging economies. In these strategies, there have been some successes and many failures. In previous papers we have studied many such strategies and we have proposed a “theory of sustainable and scalable growth for organizations and individuals” also called the “Cockroach theory”.

Keywords: Base of the pyramid; Cockroach theory; Scalable; Sustenance (search for similar items in EconPapers)
JEL-codes: M16 M21 (search for similar items in EconPapers)
Date: 2018-04, Revised 2018-04-30
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in International Journal of Advanced Trends in Engineering and Technology (IJATET) 1.3(2018): pp. 146-149

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:86695

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