Marketing Chapter 3

Alex Goslar

MPRA Paper from University Library of Munich, Germany

Abstract: Conventional marketing is focused on exponential expansion. However, that's where all the brands are competing for incremental gains. Eventually, markets get saturated with supplies which drive prices down. Reviewing past economic events this exposé points out correlations between demand and supply that triggers market erosion. This paper explores some Geo-economic perspectives in the context of Marketing Inspired Branding and it also shows how individual entrepreneurs might be able to avoid the traps of being dragged into the spiral of becoming obsolete.

Keywords: The economic catalyst for more; Everyone is a marketer and customers; Divergent perception of the reality; Innovation combating devaluation (search for similar items in EconPapers)
JEL-codes: M3 M31 (search for similar items in EconPapers)
Date: 2018-03-10, Revised 2018-04-20
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Published in BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand April 2018.04/18(2018): pp. 101-103

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:87080

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