Bauran Pemasaran Dalam Prespektif Syariah (Analisis Teks Al Quran Surat Al- Quraisy)

Marketing mix in Sharia perspective (Al-Qurayshi Qur'anic text analysis)

Adhitya Putra ()

MPRA Paper from University Library of Munich, Germany

Abstract: Abstract Planning a marketing strategy for the company's products provide a basis for taking effective measures for the future. Effective marketing programs must be able to integrate all elements of the marketing mix into a program of integrated marketing that is designed to achieve the company's marketing objectives by delivering value for consumers, in the study of marketing ever undertaken by the Quraysh who proclaim themselves to a confidence and pride as the merchants Mansour with trading strategies are great , here I will try to connect the marketing mix, better known by the term marketing Mix with the study of text analysis Quran Surah Al-Quraishi, the method used is the study of literature and expect to get the marketing concept of sharia to be accepted.

Keywords: Keywords: Marketing Mix; Quraysh; Surat Al-Quraishi (search for similar items in EconPapers)
JEL-codes: C40 (search for similar items in EconPapers)
Date: 2018-06-01, Revised 2018-06-12
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