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Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions

Chryssoula Chatzigeorgiou and Ioanna Simeli

MPRA Paper from University Library of Munich, Germany

Abstract: This study presents the development of a conceptual economic model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social psychology and previous research in the marketing, management, and services literature. The model was tested using sample data from guests of four different agrotourism firms, and was modified because of empirical results. The final model improves understanding of the relationship between service quality and guest satisfaction because these constructs were examined from the process perspective of an agrotourism accommodation experience; it portrays service quality and satisfaction in the context of a complete system.

Keywords: Agrotourism marketing; guest satisfaction; service quality; re-visit intentions (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2017-03-27
New Economics Papers: this item is included in nep-tur
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Published in Journal of Tourism, Heritage & Services Marketing 3.1(2017): pp. 33-41

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