Sosyal Medyada Restoran İmajı: Tripadvisor Örneği

Restaurant Image in Social Media: The Case of Tripadvisor

Bülent Aydın

MPRA Paper from University Library of Munich, Germany

Abstract: It possible to see the change phenomenon in everywhere. Technologies are also the space where the phenomenon of change can be seen. Because around here it changes occur day by day. Particularly computer and Internet-based rate of technological change is increasing every day. These changes cause some pros and cons for users and businesses. Technological changes makes users more active and they can reach informations more easily which was once under monopoly of businesses. One of technological changes is social media that provides the superiorities of users on businesses. Individuals can take an oppurtunity freely sharing of their opinions and experieces on any subjects through social media. The aim of the study is to analyze sharing of predetermined restaurants of TripAdvisor’s users which is one of social media sites and to determine positive and negative implications on resatautant image. A mixed research method was conducted. Both content analysis and SPSS program were employed on data. As a result, it was determined that information shared by users have positive and negative impact on the image of the restaurant.

Keywords: Information Technology; Internet; Social Media; TripAdvisor; Image; Restaurant (search for similar items in EconPapers)
JEL-codes: L8 L83 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Journal of Multidisciplinary Academic Tourism 1.1(2016): pp. 13-30

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/90143/1/10.31822-jomat.287998-271063.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:90143

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter (winter@lmu.de).