Sport eFANgelism Demographics

Zeki Yuksekbilgili

MPRA Paper from University Library of Munich, Germany

Abstract: Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.

Keywords: EFangelism; Brand Evangelism; Sport Fanatism; Demographic Characteristics (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Published in International Journal of Advanced Multidisciplinary Research and Review, 6.9(2018): pp. 40-46

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:91249

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