Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector

S Syahputra

MPRA Paper from University Library of Munich, Germany

Abstract: The purpose of this study is to discuss the impact of sales performance in life insurance sector. Sales performance in life insurance industry has seen a major concern to practitioners due to severe competition and to design marketing strategy. Further to that, one way to enhance sales performance in life insurance is by focusing on good strategy and developing salesforce. Life insurance need to have a good understanding of their strategy and salesforce management so that appropriate great marketing strategies directed towards sales management control strategy. The objective of this study is to examine the causal impact of several antecedents of sales performance in the context of insurance in Java Island, Indonesia. Thus, it will review the marketing literature on the sales performance ie., sales volume, market share, profitability and customer satisfaction. Next, we present the research framework, methods, measures and findings and conclusion. Finally, the results were discussed in terms of its contribution to the upgrading of life insurance strategies and recommendations for future research.

Keywords: sales volume; market share; profitability; life insurance (search for similar items in EconPapers)
JEL-codes: L1 M3 M31 (search for similar items in EconPapers)
Date: 2018
New Economics Papers: this item is included in nep-ias, nep-mkt and nep-sea
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:92764

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