E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study

Valerio Temperini, Gian Luca Gregori and Lucia Pizzichini

MPRA Paper from University Library of Munich, Germany

Abstract: Professional training has become increasingly more important as the tourism industry grows and evolves. It plays a particularly vital role in supporting business competitiveness in the traditional distribution system. This has encouraged a growing focus on e-learning and on the interesting advantages that it opens up in training activities. However, it has been given limited attention as a useful tool for marketing purposes. This paper aims to analyze the use of e-learning in the marketing perspective, with specific reference to the relationship between tour operators and travel agents, using the case study of the e-learning platform, Go Academy.

Keywords: marketing; e-learning; tour operator; travel agents; relationship (search for similar items in EconPapers)
JEL-codes: I25 L83 M31 (search for similar items in EconPapers)
Date: 2019-04-15
New Economics Papers: this item is included in nep-mkt, nep-pay and nep-tur
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Published in Tourismos: An International Multidisciplinary Journal of Tourism 14.1(2019): pp. 137-150

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:94075

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