Film-Induced Tourism Model - A Qualitative Research Study

Prasanna Mohanraj

MPRA Paper from University Library of Munich, Germany

Abstract: The entertainment media industry has been successful in creating a favorable image of a destination in consumers‟ minds. Film-induced Tourism has defined as “Tourists‟ visits to a destination or attraction as a result of destination‟s being featured on television, video or the cinema screen” This article will discuss the importance and relevance of film-induced tourism and how it has helped to escalate tourism. Numerous international examples like “The Lord of the Rings” in New Zealand, “Troy” in Canakkale, Turkey, and “Braveheart” in Scotland are reviewed as success stories to this marriage between films and destinations.This article will be focusing on the influence that films have on choices of tour destinations and how this can tapped. Exploratory research design is adopted. Primary data was collected through Focus group discussion. A conceptual 3 P‟s model is developed to understand the extent of influence, movies have on tourism.

Keywords: Film induced tourism; 3 Ps Model; destination placement; Focus Group Discussion and Qualitative Research (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017-12-05
New Economics Papers: this item is included in nep-cul and nep-tur
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Published in Asian Journal of Research in Marketing No. 2, April 2018, pp. 28-39.Vol. 7(2018): pp. 28-39

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