A discussion on performance risk of Dunkin's Brand

Lik Hong Thong

MPRA Paper from University Library of Munich, Germany

Abstract: This study’s aim is to determine the internal and external factors which affect performance risk in the years 2014-2018. We use SPSS to run the internal and external data and found the factors which significant and affected Dunkin’s brand. Inflation, debt to income ratio and operating margin is the factors affected Dunkin’s brand in 2014-2018 at United State.

Keywords: corporate governance; inflation; return on asset; debt to income ratio; and operating margin (search for similar items in EconPapers)
JEL-codes: G10 G30 (search for similar items in EconPapers)
Date: 2019-11-10, Revised 2019-11-30
New Economics Papers: this item is included in nep-cfn
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:97266

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