The effect of customer relationship management practices on airline customer loyalty

Marwa Salah and Mohamed A. Abou-Shouk

MPRA Paper from University Library of Munich, Germany

Abstract: Customer satisfaction and loyalty are important concerns for travel providers and have a significant role in maximizing their sales. Therefore, adopting the activities of customer relationship management could help them building strong relationships with customers. This study explores the opinions of EgyptAir passengers on customer relationship management activities adopted by the company and how this affects their satisfaction and loyalty. A questionnaire was used for data collection and structural equation modelling was employed for rigorous findings. Findings revealed a positive significant effect of shared values, bonding, commitment, trust, tangibility, and handling customer conflicts on passenger satisfaction and loyalty.

Keywords: CRM; airlines; satisfaction; loyalty; EgyptAir; Egypt (search for similar items in EconPapers)
JEL-codes: L14 L83 L93 N37 (search for similar items in EconPapers)
Date: 2019-11-30
New Economics Papers: this item is included in nep-tre
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Citations: View citations in EconPapers (6)

Published in Journal of Tourism, Heritage & Services Marketing 2.5(2019): pp. 11-19

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:98032

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