Ingredient mix with recommender systems

Atul Anand

MPRA Paper from University Library of Munich, Germany

Abstract: The product owners and marketers are always looking to launch new products and are presented constantly with the problem of what products or the variants they should present to the consumer. We present modern aspects of studies in this regard and combine them. We look deeper in the problems pertaining to earlier researches on product choices. We also provide a framework to the solution of this problem using recommender systems.

Keywords: marketing psychology; malcolm gladwell; dan ariely; choice; consumer happiness, barry swartz, product design (search for similar items in EconPapers)
JEL-codes: C59 M31 (search for similar items in EconPapers)
Date: 2019-11-14
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