Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE

Robert Mayo

MPRA Paper from University Library of Munich, Germany

Abstract: I conduct an event studies analysis of the effect of corporate name changes on short-term stock price movements for companies listed on the New York Stock Exchange. Using the NYSE Composite Index as a baseline for comparison, I find that changing corporate name has a small positive effect on share price over the subsequent thirty days.

Keywords: Share; price (search for similar items in EconPapers)
JEL-codes: G1 (search for similar items in EconPapers)
Date: 2013-04-30
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:98432

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