The use of Facebook and Twitter by DMOs in Europe

Konstantinos Antoniadis, Vasiliki Grougiou, Kostas Zafiropoulos, Vasiliki Vrana and Anastasios Ioannis Theocharidis

MPRA Paper from University Library of Munich, Germany

Abstract: Social media promote destination image as they allow users to create and share travel-related information. This study based on Social Network Analytics and influence indicators, investigates the levels of adoption and information diffusion by Destination Management Organizations of European Countries in Facebook, and Twitter. It records the exact number of web 2.0 applications used by European countries DMO, and uses indicators of activity and influence on Facebook and Twitter. The study measures the level of information diffusion in relation to the electronic world of mouth dimension. A ranking of the countries on the basis of influence and activity is attempted.

Keywords: social media; DMO; European countries; Facebook; Twitter; media influence (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2018-10-28
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Published in TOURMAN 2018 Conference Proceedings, Rhodes: Greece (2018): pp. 158-166

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