The Diffusion of Foreign Cultural Products: The Case Analysis of Japanese Comics (Manga) Market in the US

Takeshi Matsui
Additional contact information
Takeshi Matsui: Hitotsubashi University and Princeton University

No 1138, Working Papers from Princeton University, School of Public and International Affairs, Center for Arts and Cultural Policy Studies.

Abstract: Matsui outlines the historical development of the U.S. manga (Japanese comics) industry from the 1980s through the present in order to address the question of why foreign cultural products become popular in offshore markets in spite of cultural differences. He focuses on local publishers as "gatekeepers" in the introduction of foreign culture. Using complete data on manga titles published in the U.S. market from 1980 to 2006, he shows what kinds of manga have been translated, published, and distributed for over twenty years and how the competition between the two market leaders, Viz and Tokyopop, created the rapid market growth.

Keywords: Manga; comics; foreign influences; Japan (search for similar items in EconPapers)
JEL-codes: L82 N85 Z11 (search for similar items in EconPapers)
Date: 2009-01
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://culturalpolicy.princeton.edu/sites/culturalpolicy/files/wp37_matsui.pdf
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to culturalpolicy.princeton.edu:443 (nodename nor servname provided, or not known)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pri:cpanda:37

Access Statistics for this paper

More papers in Working Papers from Princeton University, School of Public and International Affairs, Center for Arts and Cultural Policy Studies. Contact information at EDIRC.
Bibliographic data for series maintained by Bobray Bordelon ().