The Movement and Change in Online Price Within and Across Selected Major Retail Stores in Thailand

Attakrit Leckcivilize

No 105, PIER Discussion Papers from Puey Ungphakorn Institute for Economic Research

Abstract: E-commerce has gained larger market shares in Thailand over the last decade. Yet there is a paucity of studies on online price behaviour and movement. This project is one of the first attempts to explore this topic in the Thai context. Using web scraping technique to acquire the data on price and product information from major retailers that have both physical and online outlets, this paper summarizes its findings into six stylized facts. In short, online price changes more frequent than its offline counterpart, yet the magnitudes of changes are generally much larger. Further, price heterogeneity exists across stores and product categories. However, pricing strategies of the same store seems to differ between its online and offline outlets.

Keywords: Online Price; Price Movement; Thailand; Pricing Strategy (search for similar items in EconPapers)
JEL-codes: E31 L11 (search for similar items in EconPapers)
Pages: 34 pages
Date: 2019-02
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