Cost–Effectiveness Analysis of a Behavior Change and Social Marketing Intervention

Yanqing Xu and Glenn Jenkins ()
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Yanqing Xu: Cambridge Resources International Inc.

No 2012-07, Development Discussion Papers from JDI Executive Programs

Abstract: This report develops a methodology for understanding an ex-ante cost-effectiveness analysis (CEA) regarding optimal breastfeeding promotion. This is a behavior Change and Social Marketing activity. The study compares the “with” to the “without” project case scenarios. A model has been developed to estimate the cost per Disability-Adjusted Life Year (DALY) saved, cost per diarrhea case averted, cost per diarrhea death averted, and cost per stunting case averted.

Keywords: Optimal breastfeeding; nutrition; cost-effectiveness analysis; behavior change; social marketing; Rwanda (search for similar items in EconPapers)
JEL-codes: D61 I15 O55 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2012-07
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Persistent link: https://EconPapers.repec.org/RePEc:qed:dpaper:267

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