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The Value of Online Banking to Small and Meduim-Sized Enterprises: Evidence From Firms Operating in The UAE From Trade Zones

Parvaneh Shahnoori () and Glenn Jenkins ()
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Parvaneh Shahnoori: Department of Economics, Eastern Mediterranean University, Mersin 10, Turkey and Payame Noor University, Bandar Abbas, Iran

No 2018-12, Development Discussion Papers from JDI Executive Programs

Abstract: This study estimates the willingness to pay of small and medium-sized enterprises (SMEs) for a business online banking services. The estimation utilizes a contingent valuation method employing data from 400 SMEs in the United Arab Emirates free zones. An interval regression model is used to identify company characteristics affecting WTP. The results indicate an average WTP for online banking of $518.50 per month. Firms engaging in international trade value these services at least 10% more than those with only domestic operations. Other variables that significantly affect WTP include number of employees and the transportation cost of using traditional branch banking.

Keywords: contingent valuation method; interval regression model; willingness to pay; business online banking. (search for similar items in EconPapers)
JEL-codes: C13 F10 G21 (search for similar items in EconPapers)
Pages: 23 pages
Date: 2018-12
New Economics Papers: this item is included in nep-ara, nep-bec, nep-cfn, nep-dcm, nep-ent, nep-isf and nep-sbm
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