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Valuation of the Quality Attributes of Online Banking Services by Small and Medium Enterprises Engaged in International Trade

Parvaneh Shahnoori () and Glenn Jenkins ()
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Parvaneh Shahnoori: Department of Economics, Eastern Mediterranean University, Mersin 10, Turkey and Payame Noor University, Bandar Abbas, Iran

No 2018-11, Development Discussion Papers from JDI Executive Programs

Abstract: This study investigates the important attributes of online banking system for Small and Medium Enterprises (SMEs) and their willingness to pay for each attribute. Zero travel and waiting time, high security, and 24/7 accessibility are the key attributes for this service. The results show that SMEs engaged in international trade value online banking services significantly more than the others. Domestically focused firms value high quality service at about $163 a month while import-focused businesses value such a service at approximately US$646 per month. Export-intensive SMEs value high quality online services 14% further, for an average of $736 per month. Revised paper published as; Valuation of the Quality Attributes of Online Banking Services by Small and Medium Enterprises Engaged in International Trade in the South African Journal of Economics Vol 87; 1 (2019)

Keywords: Online banking; SME; valuation; service attributes; willingness to pay; international trade; mixed logit model. (search for similar items in EconPapers)
JEL-codes: C13 C25 C93 G21 F10 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-ban, nep-dcm and nep-sbm
Date: 2018-11
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