EconPapers    
Economics at your fingertips  
 

Peer effects in product adoption

Theresa Kuchler, Arlene Wong () and Johannes Stroebel
Additional contact information
Theresa Kuchler: NYU Stern School of Business

No 1001, 2018 Meeting Papers from Society for Economic Dynamics

Abstract: To what extend do friendship links affect the adoption of new products? We first combine social network data with individual choices on the adoption of the newly introduced Google Pixel phone to estimate the effects of friends’ adoption of a new product on individual purchasing decisions. We use the exclusive introduction of the Pixel by Verizon combined with differences in Verizon market share across the US to instrument for friends’ initial adoption of the phone. Next, we analyze the role of county level connections on the adoption of a wide variety of products in stores across US counties. Counties that are more connected socially adopt new products at similar times. We explore whether consumers in more socially connected counties have access to a more new products and a wider variety of products and the implications of such consumption externalities on consumer welfare.

Date: 2018
New Economics Papers: this item is included in nep-net, nep-pay and nep-ure
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://economicdynamics.org/meetpapers/2018/paper_1001.docx

Related works:
Working Paper: Peer effects in product adoption (2019) Downloads
Working Paper: Peer Effects in Product Adoption (2019) Downloads
Working Paper: Peer Effects in Product Adoption (2019) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:red:sed018:1001

Access Statistics for this paper

More papers in 2018 Meeting Papers from Society for Economic Dynamics Society for Economic Dynamics Marina Azzimonti Department of Economics Stonybrook University 10 Nicolls Road Stonybrook NY 11790 USA. Contact information at EDIRC.
Bibliographic data for series maintained by Christian Zimmermann ().

 
Page updated 2021-04-12
Handle: RePEc:red:sed018:1001