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Microsoft: vers un écosystème d’innovation Microsoft: Toward an innovation ecosystem

Florian Beaubois ()
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Florian Beaubois: Master INS3I, ULCO

No 252, Working Papers from Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation

Abstract: Microsoft, qui pourtant à une époque contrôlait sans partage le monde de l’informatique se trouve aujourd’hui en difficulté. La concurrence est de plus en plus présente et les utilisateurs n’ont plus peur de quitter les produits Microsoft. C’est pourquoi la stratégie de l’entreprise est en train de changer, tous les produits Microsoft, de Windows à MSN, sont aujourd’hui ré-imaginés au sein d’un écosystème moderne. Microsoft, even though they once ruled over the computer world, are slowly losing market shares to newcomers. People aren’t as afraid as they were to seek alternatives to Microsoft’s products. That is why the company is devising a new strategy. Every Microsoft product, from Windows to MSN, are now being reimagined within a unified modern ecosystem.

Keywords: innovation; écosystème; firm (search for similar items in EconPapers)
JEL-codes: L2 O31 O32 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2012-04
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Published in Cahiers du Lab.RII, Avril 2012

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