National Sentiment and Consumer Choice: The Iraq War and Sales of US Products in Arab Countries
Peter Davis () and
Antonis Michis ()
Working Paper series from Rimini Centre for Economic Analysis
Did the rise in anti-American sentiment caused by the Iraq war affect sales of US goods abroad? We address this question using data on soft drink and fabric detergent sales in nine Arab countries. We find a statistically significant negative impact of the war on sales of US soft drinks in seven countries. The impact dissipates after a few months in two countries but persists in the other five. In the case of detergents we only find a significant negative impact in one country. We conclude that international politics can sometimes affect consumer behavior and impact market outcomes.
Keywords: consumer choice; consumer boycotts; Iraq war (search for similar items in EconPapers)
JEL-codes: D01 D12 L66 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-ara
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5) Track citations by RSS feed
Downloads: (external link)
Journal Article: National Sentiment and Consumer Choice: The Iraq War and Sales of US Products in Arab Countries (2015)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:rim:rimwps:41_13
Access Statistics for this paper
More papers in Working Paper series from Rimini Centre for Economic Analysis Contact information at EDIRC.
Bibliographic data for series maintained by Marco Savioli ().