Use of Social Networks in Small and Medium Enterprises: The Case of Algarve

Ana Gago Belo (), Guilherme Castela () and Silvia Fernandes ()
Additional contact information
Ana Gago Belo: University of Algarve, Postal: Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, http://fe.ualg.pt/home/pt
Guilherme Castela: University of Algarve, Postal: Research Centre for Spatial and Organizational Dynamics, University of Algarve, Campus de Gambelas, 8005-139 Faro, http://www.cieo.pt/
Silvia Fernandes: University of Algarve, Postal: Research Centre for Spatial and Organizational Dynamics, University of Algarve, Campus de Gambelas, 8005-139 Faro, http://www.cieo.pt/

No 2013-8, Spatial and Organizational Dynamics Discussion Papers from CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve

Abstract: The present work aims at analyzing the use of social networks for the performance of SME (small and médium enterprises) in Algarve, having completed a questionnaire. The empirical study reveals that the collected data (from 70 firms) have good psychometric qualities. It validated that some firms already have an integrated business strategy with social networks, as well as a group of individuals within the enterprise responsible for its involvement in these networks. The data show that the most performed activities are: communicating with customers, being closer to potential customers, and marketing. However, these firms also use social networks for other activities such as: analyzing their competitors and behavioral patterns, knowing trends, cooperation, fidelization, internationalization, new products’ launching, new brands and businesses, opinion searching, new ideas, and recruitment. Data also showed that few SME are using social networks for promotions and technical assistance. Most entrepreneurs/managers consider that social networks enhance the performance of their firms, but few really measure the results obtained. The firms that most frequently accede to social networks are those whose entrepreneur/manager has a higher level of qualifications. In addition, the SME that most use these networks are from services and hotel/restaurant/bar sectors.

Keywords: Social Networks; SME; Performance; Involvement (search for similar items in EconPapers)
JEL-codes: O33 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2013-11-28
New Economics Papers: this item is included in nep-env and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:ris:cieodp:2013_008

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