Nation branding, in what context? Spatial competitiveness and attractiveness

Charis Vlados and Dimos Chatzinikolaou

No 7-2021, DUTH Research Papers in Economics from Democritus University of Thrace, Department of Economics

Abstract: This chapter examines the conceptual evolution of national identity and specificity creation and promotion (nation branding), combining it with theoretical background and developments in the concept of competitiveness and attractiveness and suggesting a new interpretive framework for understanding nation branding policy and strategy. The chapter is divided into specific elliptical steps, with the first one concerning the critical overview of nation branding recent literature, developed towards understanding the main research directions related to competitiveness. Competitiveness and attractiveness are then presented as a dynamic and undivided diptych, which cannot be exhausted in fragmented nation-centric approaches but arises through dynamic processes at the co-evolving levels of spaces, industries, and firms. In conclusion, a systemic contour for understanding space is composed and suggested as a multi-layered continuum, called the “cone of entrepreneurial and innovational dynamics,” which can be the substantial basis for articulating an integrated nation branding policy.

Keywords: Nation branding concept; Competitiveness; Attractiveness; Cone of entrepreneurial and innovational dynamics; Micro-meso-macro; Seduction of nations; Evolutionary analysis (search for similar items in EconPapers)
JEL-codes: L53 M31 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2021-07-12
New Economics Papers: this item is included in nep-hme and nep-isf
Note: In V. Pistikou, A. Masouras, & M. Komodromos (Eds), Handbook of Research on Future Policies and Strategies for Nation Branding (pp. 74-93). IGI Global. ISBN: 9781799875338.
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Persistent link: https://EconPapers.repec.org/RePEc:ris:duthrp:2021_007

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