Business Models for Peer-to-Peer Energy Trading in Germany Based on Households’ Beliefs and Preferences

Mahdi Karami () and Reinhard Madlener
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Mahdi Karami: E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), https://www.fcn.eonerc.rwth-aachen.de/

No 3/2021, FCN Working Papers from E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN)

Abstract: With the expansion of distributed energy resources and the phaseout of the feed-in-tariff scheme in Germany, self-consumption and electricity sharing within a community of prosumers are becoming more profitable. This paper derives optimal business models for a sustainable peer-to-peer (P2P) energy trading platform (ETP) in Germany. It examines data from 1618 residential households collected from an online survey, including 1311 consumers and 307 prosumers. Our research aims to better understand under what circumstances these households would participate in a P2P ETP and how business models can support such platforms to create added value for private households. Therefore, households’ beliefs concerning their attitudes, perceived behavioral control, and subjective norms are analyzed according to the Theory of Planned Behavior, and business models are designed correspondingly. In order to evaluate the developed business models’ effectiveness and usefulness, we apply them to fifteen existing pioneer energy communities and platforms in Germany. We find that cost-saving and other financial benefits for households must be considered to be the primary value proposition offered by a service provider. Business models which help households to become more electricity self-sufficient and to consume less electricity from the public grid are the second-most important source of value creation from a household’s point of view. By connecting the business models and the P2P prosuming market model, recommendations for companies, policy-makers, and regulatory authorities are made.

Keywords: Electricity suppliers; business model innovation; value creation; private customers; electricity self-sufficient (search for similar items in EconPapers)
JEL-codes: M10 M11 M13 (search for similar items in EconPapers)
Pages: 38 pages
Date: 2021-03, Revised 2021-10
New Economics Papers: this item is included in nep-ene and nep-pay
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Journal Article: Business models for peer-to-peer energy trading in Germany based on households’ beliefs and preferences (2022)
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Persistent link: https://EconPapers.repec.org/RePEc:ris:fcnwpa:2021_003

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