What’s In It for Me? Profiling Opportunity Seeking Customers in Malaysian Islamic Banking

Ousmane Seck () and Abdul Ghafar Ismail ()
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Ousmane Seck: The Islamic Research and Teaching Institute (IRTI)

No 2016-4, Working Papers from The Islamic Research and Teaching Institute (IRTI)

Abstract: This paper aims at analyzing the preferences of Malaysian bank customers with a focus on identifying characteristics of the opportunity seekers, those who only consider the economic benefit of the product offered. We also look at the determinants of consumers preferences for financial products used for resource mobilization, and for financing of business start-ups. We apply asymptotic statistical methods for estimation and comparison of binomial proportions, along with multinomial discrete choice on a survey of 1858 retail consumers, we find that although Muslims are more likely to choose Islamic banks, they are also the most likely customers to be economic value seekers. In addition, our findings support that the growth of Islamic banks in Malaysia is conditional on their ability to attract high-income earners

Keywords: Islamic Finance; Opportunity seekers; Consumer preferences; Malaysia (search for similar items in EconPapers)
JEL-codes: D14 G21 G23 O16 (search for similar items in EconPapers)
Pages: 17 pages
Date: 2016-03-01
New Economics Papers: this item is included in nep-sea
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Persistent link: https://EconPapers.repec.org/RePEc:ris:irtiwp:2016_004

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