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Associative networks in decision making

Jiangtao Li (), Rui Tang () and Mu Zhang ()
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Jiangtao Li: Singapore Management University
Rui Tang: Department of Economics, Hong Kong University of Science and Technology
Mu Zhang: Department of Economics, University of Michigan

No 9-2024, Economics and Statistics Working Papers from Singapore Management University, School of Economics

Abstract: We present a model of associative networks that captures how a decision maker expands her consideration set through mental associations between alternatives. This model serves as a tool to understand the influence of association on decision making. As a proof of concept, we characterize this model within a random attention framework and demonstrate that all the relevant parameters are uniquely identifiable. Notably, in a novel choice domain where not all observable alternatives are available, the presence of unavailable alternatives can affect the choice frequencies of other alternatives through association.

Keywords: associative network; random attention; consideration set; random choice; availability and observability (search for similar items in EconPapers)
JEL-codes: D01 D91 (search for similar items in EconPapers)
Pages: 56 pages
Date: 2024-09-16
New Economics Papers: this item is included in nep-dcm, nep-net and nep-sea
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