Imperativele responsabilitatii sociale a institutiilor bancare în contextul dezvoltarii durabile

Angela Ogarca ()
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Angela Ogarca: Universitatea Spiru Haret, Facultatea de Finante si Banci

No 2009/112, Papers from Osterreichish-Rumanischer Akademischer Verein

Abstract: Social responsibility is a concept whereby a company voluntarily integrate concerns about social and environmental issues in business operations and interaction with their stakeholders. To be successful, a banking institution must ensure both its own development, and the community in which they operate. Trust and respect customers affect the entire business of a bank, which is why it must adapt to their increasingly complex needs. By integrating social responsibility in strategic and operational management, banks will have a positive impact on society and environment and at the same time will increase their reputation, not only preoccupied with short-term profit-driven, but also their position in the future.

Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf

Keywords: sustainable development; social responsibility; banking ethics; responsible credit; financial education (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2009-12-12
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Persistent link: https://EconPapers.repec.org/RePEc:ris:sphedp:2009_112

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