Advertising, marketing strategy in sustainable development

Ramona Olivia Stefanescu ()
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Ramona Olivia Stefanescu: Universitatea Spiru Haret

No 2009/124, Papers from Osterreichish-Rumanischer Akademischer Verein

Abstract: Our ability to affect the environment is matched by an inability to assess the consequences of our actions, as we come to realize that natural and human processes are inextricably intertwined. To what end, we no longer know. We must now develop some realistic strategic guidelines on the means of achieving genuine sustainable development and enhancing the quality of our relationship both with the environment and business climate. At last, to advertise this new strategy becomes a key issue in ensuring a competitive advantage for any company that is looking to differentiate against other firms on the market.

Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf

Keywords: marketing strategy; psychology of advertising; consumer behavior; economic progress; sustainable development (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2009-12-12
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Persistent link: https://EconPapers.repec.org/RePEc:ris:sphedp:2009_124

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