The enterprise’s competitive ecological strategies

Lucretia Mariana Constantinescu

No 2009/148, Papers from Osterreichish-Rumanischer Akademischer Verein

Abstract: A competitive marketing strategy will be ecological if: • on proposed to green customers and it’s proving the attractivity for they; • is based on at least one soustanable competititve advantage ; • improuves the enterprise’s marketing position as an ecological actor ; • perhaps to counter the competitive pressures of the other market players. The implementation of these marketing strategies enhances positive effects of her ecological compatibility which provides for an organization the opportunity to capitalize on the environmental pressures.

Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf

Keywords: competitive sustainable advantage; overall environmental strategies; environmental behavior strategies; timing strategy (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2009-12-12
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Persistent link: https://EconPapers.repec.org/RePEc:ris:sphedp:2009_148

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