Managementul marcii si imaginii de marca

Luminita Serbulescu ()
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Luminita Serbulescu: Universitatea Spiru Haret

No 2009/157, Papers from Osterreichish-Rumanischer Akademischer Verein

Abstract: The contemporaneous evolution of the mondial economy, puts into light the important role of the brands in the dezvoltation of the mondial markets and the intrestatal commercial relationships. Having in sight the full evolution of the theory and practices of marketing, until now, we can say that, all the viable and efficient instruments of marketing, used by the organization for successfully administrating of its business area, the brand takes a distinct place, because of the huge potential of inducing, a good atmosphere for the communication of the essential values of the organization.

Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf

Keywords: brand; brand image; name; logo; slogan (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2009-12-12
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Persistent link: https://EconPapers.repec.org/RePEc:ris:sphedp:2009_157

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