The Economics of Media Markets

Ralf Dewenter

No 10/2003, Working Paper from Helmut Schmidt University, Hamburg

Abstract: Media and especially mass media like newspapers or magazines are characterised by a number of peculiarities which are interesting from both a theoretical and empirical point of view. The interrelationship of reader and advertising markets, high sunk costs and large economies of scale are typical features. This paper reviews the existent literature on media markets and their peculiarities and lines out areas for further research.

Pages: 33 pages
Date: 2003-06
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Citations: View citations in EconPapers (15)

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