Development of marketing strategy

Morozova Galina Alekseevna ()
Additional contact information
Morozova Galina Alekseevna: Russian Prezidental Academy of National Economy and Public Administration

Published Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: The monograph examines the marketing strategic planning of business, public and municipal authorities. Suggested meth-odology for the development of strategic marketing organizations, business, public and municipal authorities

Keywords: Principles and methods of strategic plan-ning and management; methodological tools of marketing strategy development of business; state and municipal struc-tures; marketing audit; matrix methods of marketing strategy development; the analysis of specific strategies organiza-tions (search for similar items in EconPapers)
Date: 2011-12
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://repec.ranepa.ru/rnp/ppaper/novg19.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnp:ppaper:novg19

Access Statistics for this paper

More papers in Published Papers from Russian Presidential Academy of National Economy and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by RANEPA maintainer ().