Innovative development of the non-industrial sphere

Morozova Galina Alekseevna ()
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Morozova Galina Alekseevna: Russian Presidental Academy of National Economy and Public Administration

Published Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: The use of marketing in state and municipal bodies of authorities becomes very actual in the conditions of market relations and is innovative marketing compared to traditional marketing. State and municipal authorities are constantly dealing with the needs of the population, for the satisfaction of which have the resources, but their resources are limited, so the use of marketing priorities and strategies is particularly effective, as it allows: first, increase the effectiveness of government programs and services; secondly, it creates the scientific basis for determining the strategy and tactics of management in accordance with the needs of the population; third, optimizes the whole management cycle from the definition of goals and objectives of the political leaders to assess their electoral programs in terms of priority of consumers; fourth, provides massive support structures, increase of trust in their policies and active participation of the population in state programs; fifth, to government officials formed stereotype of thinking, focused on the needs of the citizens.

Keywords: Governance; Municipal management; Management; Marketing Needs; Political marketing; Personnel marketing; Marketing of the housing market; Marketing health services; Marketing of educational services (search for similar items in EconPapers)
Pages: 6 pages
Date: 2012-05
Note: Published in Bulletin of the University (State University of management), #5'2012
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