Company’s foreign market entry strategy

Franceva-Kostenko Elena Evtifeevna () and Krutova Tatyana Aleksandrovna
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Franceva-Kostenko Elena Evtifeevna: Russian Presidental Academy of National Economy and Public Administration
Krutova Tatyana Aleksandrovna: Graduate-trainee of Economic theory department, Nizhegorodsky Institute of Management – branch of Russian Prezidental Academy of National Economy and Public Administration

Published Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: The article consecrated to working out company’s foreign market entry strategy because of its rapidly changing conditions. Those conditions enforce companies to develop strategies of “long-term survival” which will let them to keep pace with alterations around. System approach in the study of management of company’s entry processes to foreign market will let us to consider the system as subsystem’s subtotal with individual structure and specific intrasystem communication.

Keywords: Strategy; integration; foreign-economic activity; world market; enterprise; factory (search for similar items in EconPapers)
Pages: 3 pages
Date: 2012
Note: Published in Almanac of Modern Science and Education
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