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THEORETICAL AND METHODOLOGICAL CONSIDERATIONS ON SMALL AND MEDIUM ENTERPRISE STRATEGY

Vladimir-Codrin Ionescu () and Toma Pleªanu ()
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Vladimir-Codrin Ionescu: University of Bucharest, Romania
Toma Pleªanu: “Carol I” National Defence University, Bucharest, Romania

No 20, Proceedings of the 5th International Conference on Knowledge Management: Projects, Systems and Technologies,Bucharest, November 12-13 2010 from Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies and National Defence University "Carol I", Department for Management of the Defence Resources and Education

Abstract: In order to constantly create competitive advantages in relationship with the competing companies, small and medium enterprises must promote adequate business strategies which should take into account both the modifications occurring in the business environment and their organizational development stage. Designing and implementing business strategies in small and medium enterprises is of major significance both from a theoretical and methodological, as well as from a practical and an applicative point of view. In this context, the paper aims to reveal significant aspects concerning strategy foundation, elaboration and implementation in small and medium enterprises.

Keywords: small and medium enterprise (SME); strategy; designing; implementation; economic efficiency (search for similar items in EconPapers)
JEL-codes: P40 (search for similar items in EconPapers)
Pages: 5 pages
Date: 2010-08
New Economics Papers: this item is included in nep-cse and nep-sbm
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