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THE STRATEGIC DIAGNOSIS ANALYSIS - AN ESSENTIAL STAGE OF STRATEGIC MANAGEMENT PROCESS IN SMALL AND MEDIUM ENTERPRISES

Vladimir-Codrin Ionescu () and Horea Coroiu ()
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Vladimir-Codrin Ionescu: University of Bucharest, Romania
Horea Coroiu: National Defence University, Bucharest, Romania

No 21, Proceedings of the 5th International Conference on Knowledge Management: Projects, Systems and Technologies,Bucharest, November 12-13 2010 from Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies and National Defence University "Carol I", Department for Management of the Defence Resources and Education

Abstract: The strategic diagnosis analysis aims to assess the potential of small and medium enterprises by evaluating their inner resources and the business environment within which these enterprises perform their activity. As a first stage in the strategic management process, the strategic diagnosis analysis ensures the premises for founding, elaborating and operationalizing a competitive managerial strategy. In this context, the paper presents the conceptual criteria which are essential for thematically framing the strategic diagnosis analysis, and the main instruments that can be used by the small and medium enterprises in this strategic managerial process stage.

Keywords: small and medium enterprise; strategic diagnosis analysis; strategic segmentation; strategic profile; technological profile; strategic group (search for similar items in EconPapers)
JEL-codes: C81 (search for similar items in EconPapers)
Pages: 5 pages
Date: 2010-08
New Economics Papers: this item is included in nep-cse and nep-sbm
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