Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer
Leif Brandes (),
Egon Franck () and
Stephan Nuesch ()
No 7, Working Papers from University of Zurich, Center for Research in Sports Administration (CRSA)
Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a starÕs talent superiority and/or a starÕs popularity drive match attendance and hence increase gate revenues. Using longitudinal match attendance data of all clubs in the Þrst German soccer league in a 9-year period, the authors analyze star attraction of national super- stars and of so-called ÔÔlocal heroesÕÕ deÞned as the most valued players of teams with- out national superstars. We Þnd empirical evidence that these groups differ in the way they attract fans: whereas superstars enhance attendance both at home and on the road, the star attraction of local heroes is limited to home games. In addition, superstars attract fans by outstanding Þeld performances, whereas local heroes facilitate fan sup- port by mere popularity.
Keywords: superstar effect; consumer demand; soccer; talent; popularity (search for similar items in EconPapers)
JEL-codes: D12 L83 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2006, Revised 2007
References: Add references at CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Working Paper: Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer (2007)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:rsd:wpaper:0007
Access Statistics for this paper
More papers in Working Papers from University of Zurich, Center for Research in Sports Administration (CRSA) Contact information at EDIRC.
Bibliographic data for series maintained by IBW IT Support ().