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Nudging and Environmental Corporate Responsibility: A Natural Experiment

Leonardo Becchetti (), Francesco Salustri () and Pasquale Scaramozzino

No 426, CEIS Research Paper from Tor Vergata University, CEIS

Abstract: We devise a ‘nudging’ natural experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf-poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.

Keywords: nudging; environmental sustainability; randomised field experiment (search for similar items in EconPapers)
JEL-codes: C93 D12 M14 Q56 (search for similar items in EconPapers)
Pages: 22 pages
Date: 2018-04-03, Revised 2018-04-03
New Economics Papers: this item is included in nep-cbe, nep-env and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:rtv:ceisrp:426

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