A Pictorial Attitude IAT as a Measure of Implicit Motives

H. Slabbinck (), J. de Houwer and P. van Kenhove
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium from Ghent University, Faculty of Economics and Business Administration

Abstract: We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PAIAT) is a valid measure of implicit motives. The PA-IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude IAT correlated more highly with non-IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA-IAT experimentally and showed that the pictorial attitude IAT correlated with non-declarative behavioral measures only if implicit motives were aroused.

Pages: 36 pages
Date: 2011-01
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:rug:rugwps:11/704

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