Attitudinal Effects of First Exposure

M. Pandelaere (), K. Millet and B. van Den Bergh
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B. van Den Bergh: -

Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium from Ghent University, Faculty of Economics and Business Administration

Abstract: Drawing on an analogy with the phenomenon of imprinting, the current paper demonstrates a first exposure effect: People favor stimuli they encounter first. We obtain this effect for relative ratings of music samples (studies 1 and 2) and of pictures of landscapes (study 3) and for absolute ratings of abstract paintings (study 4). In all studies, we eliminated a mere exposure explanation by either statistically controlling for differences in familiarity or by controlling for exposure frequency and/or duration. While several studies have shown that a first stimulus may receive more extensive processing then subsequent ones, the current studies demonstrate that this may result in enhanced liking for the first stimulus.

Pages: 19 pages
Date: 2011-02
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Persistent link: https://EconPapers.repec.org/RePEc:rug:rugwps:11/710

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