Can Fat Taxes and Package Size Restrictions Stimulate Healthy Food Choices?

E. Huyghe () and A. van Kerckhove ()
Additional contact information
A. van Kerckhove: -

Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium from Ghent University, Faculty of Economics and Business Administration

Abstract: Consumers prefer bonus packs, as opposed to price discounts, for healthy foods, but they want a price discount rather than a bonus pack for indulgent foods (Mishra & Mishra, 2011). This study conceptually replicates and extends this finding to show that consumers are more responsive to changes in price than to changes in package size for indulgent food options, whereas they are more responsive to changes in package size than to changes in price for healthy food options.

Keywords: sales promotion; packaging; price; food; vice; virtue (search for similar items in EconPapers)
Pages: 11 pages
Date: 2013-08
New Economics Papers: this item is included in nep-agr, nep-hea and nep-mkt
References: View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://wps-feb.ugent.be/Papers/wp_13_847.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rug:rugwps:13/847

Access Statistics for this paper

More papers in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium from Ghent University, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Nathalie Verhaeghe ().