Information Presentation and Consumer Choice: Evidence from Assisted Reproductive Technology (ART) Success Rates Reports

Bingxiao Wu ()
Additional contact information
Bingxiao Wu: Rutgers University

Departmental Working Papers from Rutgers University, Department of Economics

Abstract: Prior literature on quality disclosure focuses on whether information provision affects consumer choice. This paper extends this research and explores whether information presentation affects consumer responsiveness in the context of Assisted Reproductive Technology (ART) reports. I find that after CDC releases quality information on both “success rate” and “multiple-birth rate,” with the former highlighted, consumers only respond to “success rate;” after CDC changes the format by highlighting “multiple-birth rate,” consumers start to choose clinics with lower “multiple-birth rates.” It implies that proper design of information presentation is crucial in determining the effectiveness of public reporting.

Keywords: Information Presentation; Quality Disclosure; Infertility (search for similar items in EconPapers)
JEL-codes: I11 I18 L15 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2014-06-14
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sas.rutgers.edu/virtual/snde/wp/2014-10.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rut:rutres:201410

Access Statistics for this paper

More papers in Departmental Working Papers from Rutgers University, Department of Economics Contact information at EDIRC.
Bibliographic data for series maintained by ().