New product introduction: determining optimal advertising policies

Bruno Viscolani ()

No 193, Computing in Economics and Finance 2002 from Society for Computational Economics

Keywords: Marketing; new product introduction; non-linear programming (search for similar items in EconPapers)
JEL-codes: C61 C63 M37 (search for similar items in EconPapers)
Date: 2002-07-01
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Persistent link: https://EconPapers.repec.org/RePEc:sce:scecf2:193

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