Domestic Food Purchase Bias: A Cross-Country Case Study of Germany, Italy and Serbia

Moritz Bosbach (), Ornella Maietta and Hannah Marquardt ()
Additional contact information
Moritz Bosbach: Università di Napoli Federico II
Hannah Marquardt: Humboldt University Berlin, Germany

CSEF Working Papers from Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy

Abstract: This work examines several psychological mechanisms that motivate the purchase of domestic food products rather than foreign ones. A purposed-made survey was conducted in Germany, Italy and Serbia to investigate the influence of socio-demographic and national contexts on food consumption patterns. The interdisciplinary approach of the present study yields a comprehensive image of consumer preferences, including different perceptions of food standards and requirements. Food quality evaluation, consumer ethnocentrism, nationalism and openness to other cultures are defined, measured and then used to simultaneously explain the intention to purchase domestic food products. Our findings provide insights in the choices of different consumer groups at country level and show that accounting for individual and country characteristics is key to develop effective marketing and communication strategies as well as policy strategies within and across national boundaries.

Keywords: consumer behavior; food culture; domestic purchase bias; country of origin; consumer ethnocentrism; food quality evaluation (search for similar items in EconPapers)
JEL-codes: C93 D12 Q13 Z1 (search for similar items in EconPapers)
Date: 2015-07-20
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.csef.it/WP/wp409.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sef:csefwp:409

Access Statistics for this paper

More papers in CSEF Working Papers from Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Maria Carannante ().