THE IMPACT OF ORGANIZATIONAL CULTURE ON FIRM PERFORMANCE: ORGANIZATIONAL CULTURE AS A MAGIC WAND OR SILENT KILLER?

Neboj?a Jani?ijevi? ()
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Neboj?a Jani?ijevi?: Faculty of Economics, University of Belgrade

No 10613063, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The paper analyses the impact of organizational culture on company performances. The theoretical basis that organizational culture impacts company performance has been found in the fact that company?s organizational culture as part of its intellectual capital determines its ability to build core competence and thereby gain competitive advantage on the market. The review of research made in the field so far shows that this impact exists, but it is lower in intensity than it has intuitively been presumed. Also, since organizational culture and performance are in themselves highly complex, multidimensional variables, hence their relation is also multilayered, multidimensional, and complex. Numerous methodological shortcomings in the research of organizational culture, performance and their relationship, however, put doubt on some of the research results.

Keywords: Organizational culture; Performance; Company; Intellectual capital; Resource theory; Research methodology (search for similar items in EconPapers)
JEL-codes: M10 M14 (search for similar items in EconPapers)
Pages: 17 pages
Date: 2020-07
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Published in Proceedings of the Proceedings of the 54th International Academic Virtual Conference, Prague, Jul 2020, pages 213-229

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