Cultural convergence or divergence?

Neboj?a Jani?ijevi? ()
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Neboj?a Jani?ijevi?: Faculty of Economics, University of Belgrade

No 6608514, Proceedings of Arts & Humanities Conferences from International Institute of Social and Economic Sciences

Abstract: The paper explores implications of implementation of contemporary market economy and company management in countries with significantly different national cultures comparing to those in which they emerged. In such countries a dilemma occurs: should national culture be adjusted to economic system and management or should just the opposite be done? The consequence in the first option is the process of convergence, while the consequence in the second option is the process of divergence of national cultures. The paper suggests that Serbia should choose and implement the strategy of crossvergence, that is, to simultaneously adjust the system of market economy and management on the one hand, and national culture on the other. The paper also analyses the roles that the Government, company managers and, especially, academic researchers and teachers should play in the process of crossvergence.

Keywords: national culture; management; managers; research; education (search for similar items in EconPapers)
JEL-codes: M10 M14 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2018-07
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Published in Proceedings of the Proceedings of the 4th Arts & Humanities Conference, Stockholm, Jul 2018, pages 67-86

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iahpro:6608514

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