There's an app feature for that: Establishing user preferred mobile app features through asynchronous online interviews

Andrea Potgieter () and Chris Rensleigh ()
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Andrea Potgieter: University of Johannesburg
Chris Rensleigh: University of Johannesburg

No 9311150, Proceedings of Arts & Humanities Conferences from International Institute of Social and Economic Sciences

Abstract: A mobile application's (app) popularity and influence is determined by its users.These users download, use, review and support an app based on a myriad of requirements and needs. The aim of this paper is to showcase the results from asynchronous online interviews, which was focused on exploring the needs of potential users of a mobile blood donation app in South Africa.This paper specifically reports on the results of the 89 interviews conducted with existing and potential blood donors in South Africa during late 2017 and early 2018. As part of a larger, exploratory sequential mixed method research project, the interview schedule described in this paper was guided by the Leximancer analyses of app store reviews of existing blood donation apps, and the results from the interview informed a quantitative questionnaire. The results of the interviews, garnered from a Leximancer analyses, showed that the potential convenience afforded to blood donors by a blood donation app was important ? aspects such as reminders to donateand GPS functionality for finding blood donation events, among others, were mentioned as preferred features by respondents.Furthermore, several respondents noted that a question and answer feature with the blood donation organisation would be a value adding feature in an app of this kind.

Keywords: Mobile app features; blood donation; Leximancer (search for similar items in EconPapers)
JEL-codes: D83 L31 L86 (search for similar items in EconPapers)
Pages: 13 pages
Date: 2019-07
New Economics Papers: this item is included in nep-ict and nep-pay
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Published in Proceedings of the Proceedings of the 5th Arts & Humanities Conference, Copenhagen, Jul 2019, pages 81-93

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iahpro:9311150

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